Why waste money and cripple your response rates by using an outdated list? Your response rate depends on the accuracy of your list. If the list is only 70% accurate, you are wasting 30% of your marketing dollars and missing over 40% of your sales opportunities! Even a brand new list from a major database provider is usually only 90% accurate on the day you get it, and it gets less accurate with every passing day. You can’t depend on the postal service to notify you of inaccurate information, the address is still an existing address, and so the mail piece just goes in the garbage can, wasting your marketing dollars.
Even if the address is correct, which letter would YOU be more likely to respond to: One that is addressed to you personally, or one that is addressed to “Person in charge of department X”?
For a free consultation and quote on updating your database call 309-661-1364 and speak with Clayton or Patrick or fill out the form below and we will be in touch promptly, usually within an hour.